Fashion
May 30 2009

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N.E.R.D X H&M: Fighting AIDS With Sustainable Fashion

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I’m sure you’ve already caught eye and ear of swedish fast-fashion retailer H&M  gathering together a bevy of bold-face names from the worlds of fashion, music, and style to throw their collective clout behind the fight against AIDS. Cyndi Lauper, Yoko Ono, Dita Von Teese, N.E.R.D., Moby, and Katy Perry are among the artists who have collaborated with H&M and Designers Against AIDS on a collection of graphic tees, dresses, bodysuits, and vests, but did you know that it is all made from 100 percent organic cotton?!!! Well now you do!

“The second annual Fashion Against AIDS collection, which has a retro ’80s vibe, is awash in retina-scorching colors and features bold slogans like “Protection is Power” (Roisin Murphy), “It’s What on the Outside That Counts” (Perry), “Imagine Peace” (Ono, predictably), and “Girls Just Wanna Have Safe Sex” (Lauper, riffing off her 1983 hit single).”

Twenty-five percent of the sales price will go to youth HIV/AIDS-awareness projects such as YouthAIDS, UNFPA, and the MTV Staying Alive Foundation. Last year’s campaign raised more than SEK 15 million to HIV/AIDS-preventative programs.

HIT FROM: TREEHUGGER

4 Comments
4 Comments
  1. Pharrell is for real.

  2. Im feeling Katy Perry

  3. yummy

  4. When are these coming out?

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