Sports/Health/Fitness
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ECO SPORTS NEWS: YES, THE 2012 SUPERBOWL IS GOING GREEN!
It’s that time a year again. The Super Bowl is almost upon us, which means it’s time to pick your favorite team (it’s Giants vs. Patriots), whip up some healthy snacks and watch the year’s most innovative commercials. This year, Super Bowl XLVI (or 46, if you don’t do Roman numerals) is being hosted in Indianapolis, and the city, along with the NFL, is doing its part to make this the greenest Super Bowl ever. Here’s how: 1. Playing in an Environmentally-Friendly Stadium Indianapolis has done a lot to make Lucas Oil Stadium, home of the Colts, a green place...
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ATTN SKATERS AND SKATE SHOPS: WHERE TO DONATE YOUR BROKEN DECKS
There’s a new easy way for all of you skaters out there to get a little greener. i RIDE i RECYCLE is a new grassroots skateboard deck-recycling movement. Started by lifelong skaters with a passion for action sports and a clean environment their mission is simple: Keep skateboards out of landfills and appreciate them as the works of art that they are.  i RIDE i RECYCLE aims to transcend a rider’s environmental footprint, enhance social consciousness and achieve high design. They give ownership to every skateboard manufacturer, shop owner, and individual rider by providing real solutions to an industry known...
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TALK THAT TALK: PUMA TO LAUNCH COMPOSTABLE CLOTHING
Puma has transformed the concept of the shoebox with it’s recyclable boxes, turned plastic packaging on its head, even overhauled its signature suede sneaker. But the German sportswear manufacturer has its sights on a loftier goal, a line of apparel and footwear that would be content to retire among coffee grounds, eggshells, and carrot peels. We are confident that in the near future we will be able to bring the first shoes, T-shirts, and bags that are either compostable or recyclable to the market, Franz Koch, Puma’s CEO, told German business magazine Wirtschaftswoche on Friday. Puma is working with external partners to develop products...
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CYCLE HOUSE LA: NOT YOUR ORDINARY SPIN CLASS
We see spin classes and centers popping up all over the map lately. It’s no secret that in the past ten years, along with fellow yogis, a spin enthusiast culture has emerged. Some might call themselves addicts. Because that is the exact feeling you get after completing a 55 minute – 80 minute class. 30 people in one small space, dim lighting, an instructor that motivates you and functions as your favorite DJ, and your imagination transforming your stationary bike into a mountain bike trekking somewhere in the Andes. Or at least that’s always been my experience. Where the club...
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FROM SNEAKERS TO SUSTAINABILITY: NIKE’S NEW VENTURE CAPITAL FUND
From sneakers to sustainability, Nike has been promoting its “Better World” platform to focus its eco-conscious, people- and planet-improving goals. Now, it’s putting its money where its mouth is. The apparel giant last year established a Venture Capital arm focused on alternative energies and more efficient manufacturing, called the Sustainable Business and Innovation Lab. Nike‘s venture capital fund is going to invest in startups that promote eco-friendly, healthy lifestyles and are working in the areas of green innovation and technology or alternative energy sources. To support Nike’s strategic evolution and better enable Nike to transition to sustainable business models, we have transformed the...
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THIS BIKE WILL HOLD YOUR SURFBOARD AND YOUR GROCERIES
This thumbs-up-inspiring LOCAL bike by famed designer Yves Behar and his team at Fuse Project (partnering with Santa Rosa bike builder, SyCip) is a no kiddie trike. The sturdy, flexible front platform carries groceries, surfboards, lumber…even kids – an ideal vehicle for a self-powered life. They certainly took a lot into consideration in this first iteration – locking, lighting, bags and even music (a wireless JAMBOX speaker, of course) have their place on this smart cycle. Not sure wheelies are recommended, however. HIT FROM: ECOFABULOUS.COM...
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NASCAR STARTS AN IMPRESSIVE ENVIRONMENTAL INITIATIVE
Is green Nascar an oxymoron? After all, the sport is all about watching gas guzzlers drive at high speeds in circles for hours. Until 2007, race cars used leaded fuel. Tens of thousands of fans still drive to races in recreational vehicles and other gas hogs. However, an ethanol blend is the official fuel of Nascar this season. While the core of the sport remains unchanged, Nascar, its teams, track operators and sponsors are employing an ambitious set of green initiatives that includes collecting used fuel, planting trees to offset carbon emissions, and deploying sheep to keep the infield grass short....
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NEW BALANCE INTRODUCES NEWSKY: MADE OF SOLELY POST-CONSUMER PLASTIC BOTTLES
New Balance has introduced the newSKY which contains an upper that is made of solely post-consumer plastic bottles created a different looking texture than regular sneakers. Looking like a mix between a denim and a suede, this material will definitely turn some heads. Christine Hall and Design Lead for Wellness Drew Spieth recently discussed how they used recycled material to create a comfortable, stylish shoe. It was a big goal to keep it functional and looking stylish In traditional shoe design, materials like plastic and leather provide shape and structure; however, the designers reduced the need for conventional reinforcements. New Balance took the...
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Grovia: A Diaper For Every Family
Over the years trends come and go. Styles emerge and fade. But one thing stands the test of time – parents want to give their babies the best. That is GroVia’s purpose – to give parents everywhere the tools they need to provide their children with premium, accessible, modern, green, easy-to-use diapering and natural baby products. To help our children live health conscious and earth friendly lives. And to simplify the way parents nurture baby, naturally. The brainchild of a mother of four, GroVia diaper systems help take the mystery (and fear) out of cloth diapers–offering modern parents an eco-friendly,...
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Nike’s Ecological Efforts Take Center Stage at Summer Speaker Series
As the sun set beyond the hills of San Juan Capistrano, more than 60 locals gathered in a courtyard beside the Ecology Center. They spent Thursday’s early evening hours listening to the opening speaker of the center’s third annual summer speaker series. Mark Smith, the creative director of Nike’s Jordan Brand, spent about an hour discussing the evolution of ecological awareness in the apparel business, citing his company’s recent efforts to be an example in industrial undertakings. Smith helped cement Michael Jordan’s status as the most influential athlete in modern American history. But it wasn’t until recently that he helped launch...
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