Sports/Health/Fitness
FLIGHT CLUB & GREEN JAR TEAM UP WITH THE NBA
LA/NY based sneaker company FLIGHT CLUB & GREEN JAR have teamed up to COLLECT worn sneakers from some of the NBA’s most environmentally conscious teams in an effort to recycle product that would otherwise be disposed of as material waste. Mission “COLLECT” has thus far received the most generous and notable donations of used practice sneakers (worn sparingly) from the Los Angeles Lakers (which includes a pair from none other than Kobe Bryant/Vivo) and the Golden State Warriors. All sneakers are currently being donated to Soles 4 Souls Haiti shoe project. *KOBE/VIVO SNEAKER A lot of the time people hesitate...
NHL Star Georges Laraque Goes From Vegetarian To Full-Fledged Vegan
  Earlier this year powerhouse NHL star Georges Laraque went vegetarian after watching one of our favorite documentaries, Earthlings. In May, Georges said: “I’m also proud to announce that I have officially become a vegetarian and will slowly work towards becoming totally vegan.” Since June 1st of this year, Georges has been sans meat, dairy, eggs, leather and all other animal products. He claims the decision was made primarily for political rather than nutritional reasons and says that, “It’s important to break the stereotype that all vegans are skinny people with long hair.” Standing six-foot three and weighing 245 lbs, Georges is definitely redefining the stereotypical...
DJ PLAY THAT SNACK BACK
A perfect gift for the record nerd in your life, the vintage record snack bowl gives new life to damaged or unplayable old vinyl LPs. Great for nuts, popcorn, and conversation starting, you can even custom tailor your bowl down to genre of music (although you can’t choose individual artists). $28 from Elsewares...
LEBRON JAMES Supports NIKE Re-Use A Shoe
Back when the site first started we posted an article on Nike’s Reuse A Shoe program. Just to re-cap: Reuse-A-Shoe collects worn-out athletic shoes of any brand from a variety of sources, including end of life shoes collected through a variety of recycling programs, special events and at Nike or other stores, and then uses the processed kicks (turned into “NIKE GRIND”) to build community atheltic courts for kids. It was no surprise to us that when we caught up with LEBRON JAMES’ FAM at a dinner at LA ESQUINA did we come to find that LEBRON is one of...
nialong-peta
Nia Long Goes Nude On The Subway For PETA
Ever been on the subway in NYC and spied an attractive naked woman in high-heels standing next to you? Kind of distracting, right? PETA was obviously thinking the same thing with their new anti-fur ad starring Nia Long. Unfortunately, it’s so horribly photoshopped that I’m finding myself trying to figure out which parts of her are real. And honestly, would you ever let your genitalia touch a NY subway pole? Eek! The movie/television actress (you’ve potentially seen her in something) says, “When I became a mother, I started to really understand the importance of all living creatures in a way...
THE GREEN QUOTE: Dwayne “The Rock” Johnson Encourages Healthy Eating
“I’m honored to serve as an ambassador to the Diabetes Aware campaign, and I want to encourage families to be active and eat right. Small steps can go a long way in managing diabetes, its complications, and raising healthy, active children.” Dwayne “The Rock” Johnson speaking out about his new role as ambassador of the Diabetes Aware campaign.  Diabetes is the pits and totally out of control! We’re happy to see a celeb encouraging healthy lifestyles....
ADIDAS SLVR FILM FOR A/W 2009-2010 directed by THEO STANLEY
The Adidas SLVR Label:  A complete collection of innovative pieces designed with care and rigor. adidas SLVR is pure, streamlined form, stripped of excess; it delivers effortless dressing for those who appreciate design. Rigorous simplicity. Total versatility. Pure understated style. The adidas SLVR film for A/W 2009-10 is directed by Theo Stanley / Mountain View edited by Zak Tucker, with music provided by Sam Wagster and creative direction by Pietsch Lim.   www.adidas.com/slvr...
THE ESPYS GO GREEN
Considering the ESPYs is a straightforward sports awards show I was pretty impressed with their commitment to creating a sustainable event. Dubbed as “Environmentality” on their homepage, there’s a link which takes you to some behind-the-scenes videos specifically about the lengths they went to this year to ensure a lower impact show. Here are a few highlights: Red carpet made out of 51,000 recycled plastic bottles and can be recycled All food and flatware was compostable including biodegradable water bottles Low power LED screens, low VOC paints, 100% responsibly harvested wood to be reused or donated to Habitat for Humanity...
LOUIS VUITTON CELEBRATES THE LUNAR LANDING WITH CASSIE, ESTELLE, & MORE!
Last night two of my favorite passions came together: the environment and high end fashion. Louis Vuitton helped mark the 40th anniversary of the first lunar landing with a beautiful star-studded party at the Museum of Natural History in Manhattan. Their newest campaign, featuring Jim Lovell, commander of NASA’s Apollo 13 mission, Buzz Aldrin, the second man to set foot on the moon, and Sally Ride, the first woman in space, launched (no pun intended) last night as well. Television fashionistas Jessica Szohr and Whitney Port, singers Lance Bass, Estelle and Cassie, my bff June Ambrose, and a very pregnant Victoria’s...
MOKUGIFT: PHAROAHE MONCH APPROVES
  Hip-hop is fighting climate change head on. Bay Area rapper/producer Tajai of Souls of Mischief and Pharoahe Monch have teamed up with mokugift, an organization that enables ordinary citizens to plant tree gifts to combat global warming.  Through its Artists and Athletes program launched on World Environment Day, fans can plant trees with Pharoahe Monch, Tajai, Mystic, and DJ Sake-1 among others. As part of the United Nations Environment Programme Billion Tree Campaign, mokugift has made it easy for the public to get involved. For just $1, you can plant a tree in Africa, Asia, or Central America without lifting a shovel. Mokugift enlists...
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