It can be difficult to keep up a routine sometimes. It takes true effort to create ritual. At…
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By now anyone on this planet should know that bottled water isn’t a Mother Nature friendly way to cart around and consume your daily H2O. About 30 to 40 billion plastic water bottles are discarded each year, of which 90 percent end up in landfills rather than recycling bins. Let’s not even consider all the fossil fuels wasted in producing the bottles and trucking them around the world. The solution for a group of entrepreneurs out of Michigan? box up the water. Their motivation: It started with the simple idea of creating a new bottled water brand that is kinder...
As a new mom, Alba obsessed over what was in baby products. Her research found that large multinational packaged good companies were creating diapers, wipes and cleaning products with dozens of new chemicals in them every few months. Alba– like a lot of parents– was concerned about the long-time affect of those chemicals on her kids. Alba didn’t want her kids to be the test case. She was spending a good deal of time and even more money researching and importing baby goods from countries with stricter consumer protection laws. She wanted to create a company that could offer these...
For all you Stussy and Holden fans – your prayers have been answered. Holden is proud to announce the “Stussy by Holden” collection, an active lifestyle streetwear line hitting stores Fall 2012.What will this brilliant collection entail? The “Stussy by Holden” collection will include two military-inspired jackets, a packable vest, a CPO field shirt, and a field pant—all constructed with eco-friendlier fabrics and updated with tailored fits and technical performance. The collection will retain the classic Holden style—understated elegance with a clean, bold design and subtle-yet-unique details—all while offering timeless quality. We thought the partnership was a great fit says,...
You’ve probably spotted Usher’s mug on billboards all over town lately as the new face of Belvedere Vodka’s holiday “Believe Campaign.” The vodka brand’s new social-cause campaign will donate half of all profits from their new special-edition bottle to fight HIV/AIDS in Africa. Belvedere’s partnership with Usher is through a program called “(Product) Red.” You might be familiar with Product Red, in which brands put a special seal on their products and donate up to 50% of their profit to six African countries for HIV therapy, treatment and support programs. (The program is affiliated with the Global Fund, which fights HIV/AIDS, tuberculosis...
Actor Adrian Grenier yesterday tweeted a first-look photo of a bottle of the blend Stomping Ground, the first offering from SHFT House Wines, a new sustainable wine label he and business partner, film producer Peter Glatzer, are set to start selling under the label Shft House Wines this December. The wine is under the umbrella of Grenier and Glazter’s eco-website SHFT.com, which sells sustainably designed products and produces original environmentally conscious online content. Grenier and film producer Glatzer launched SHFT.com two years ago and also executive produced the 2008 Planet Green lifestyle and home makeover series Alter Eco. At the Napa Valley Film Festival’s Buick...
From sneakers to sustainability, Nike has been promoting its “Better World” platform to focus its eco-conscious, people- and planet-improving goals. Now, it’s putting its money where its mouth is. The apparel giant last year established a Venture Capital arm focused on alternative energies and more efficient manufacturing, called the Sustainable Business and Innovation Lab. Nike‘s venture capital fund is going to invest in startups that promote eco-friendly, healthy lifestyles and are working in the areas of green innovation and technology or alternative energy sources. To support Nike’s strategic evolution and better enable Nike to transition to sustainable business models, we have transformed the...
Is green Nascar an oxymoron? After all, the sport is all about watching gas guzzlers drive at high speeds in circles for hours. Until 2007, race cars used leaded fuel. Tens of thousands of fans still drive to races in recreational vehicles and other gas hogs. However, an ethanol blend is the official fuel of Nascar this season. While the core of the sport remains unchanged, Nascar, its teams, track operators and sponsors are employing an ambitious set of green initiatives that includes collecting used fuel, planting trees to offset carbon emissions, and deploying sheep to keep the infield grass short....
Call him a shoe CEO with a sole. And a soul. Blake Mycoskie is the brains behind TOMS, a for-profit company with a feel-good twist, that aims to make philanthropy fashionable, while growing a global brand. Before launching TOMS Shoes, thirty-four year old Mycoskie already had five other startups under his belt, including a laundry and dry cleaning service, an outdoor billboard company, a 24/7 cable TV network and an online drivers education firm. Fun fact: Between business ventures, Mycoskie competed in the CBS primetime show, “The Amazing Race” with his sister, and came within four minutes of winning the $1M grand...
Seven years ago, Wal-Mart began to undertake an unexpected transformation. The world’s largest retailer, so often criticized or sued for a variety of its labor and sourcing practices, partnered with some of its onetime critics — environmentalists — and embraced going green. Since then, the company has dramatically reduced its waste, cut down on packaging around the goods its sells, improved the fuel efficiency of its truck fleet and asked its suppliers to track and monitor their products’ carbon footprint. As author Edward Humes describes it in his new book, Force of Nature: The Unlikely Story Of Wal-Mart’s Green Revolution, the...
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