Adidas has released a video offering a sneak peek at its fashionable and sustainable SLVR Spring/Summer 2012 line with a bit of fencing action.
The new adidas SLVR Spring/Summer 2012 campaign, shot by Willy Vanderperre, takes inspiration from the sport of fencing. The precision and elegance of fencing is fused with pop colors for a fresh and vivid visual language.
The accuracy of the combat sport, the strict line of the uniform, are suggested through rigid compositions. Images focus on sophisticated, white tailored silhouettes which echo the fencing uniform juxtaposed with bold pop shades of yellow, red and blue. It is this fusion of tailoring and sportswear which are at the core of SLVR.
The video extends this idea whilst introducing the dynamic moves of a fencer set to a beat which is reminiscent of the sport’s rhythm.
adidas SLVR Spring/Summer 2012 Collection Mood Video from Highsnobiety on Vimeo.
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