Archive for February, 2012
Named Elliot, the giant lives at Cape Town’s V&A Waterfront. Coca-Cola has commissioned several crate man throughout South Africa, but Elliot, who is nearly 60 feet tall and weighs a whopping 27 tons, carries a special message. Made out of 4200 plastic Coke crates, the recycled structure sports signs preaching the importance of recycling to passersby who stop for a closer look. This is just one of the firms important recycling projects in South Africa. PETCO is a plastic recycling program initiated by Coca-Cola, which also supports Collect-a-Can — a project that rewards people who recycle aluminum cans. During the World Cup, the firm...
Adidas has released a video offering a sneak peek at its fashionable and sustainable SLVR Spring/Summer 2012 line with a bit of fencing action. The new adidas SLVR Spring/Summer 2012 campaign, shot by Willy Vanderperre, takes inspiration from the sport of fencing. The precision and elegance of fencing is fused with pop colors for a fresh and vivid visual language. The accuracy of the combat sport, the strict line of the uniform, are suggested through rigid compositions. Images focus on sophisticated, white tailored silhouettes which echo the fencing uniform juxtaposed with bold pop shades of yellow, red and blue. It is...
Italian eyewear purveyor SUPER recently worked with the Elton John AIDS Foundation on this limited run of sunglasses. Zeiss lenses are featured on this pair alongside a layer of Italian white leather covering the frame matched with matte silver arms. Signature markings adorn the sunglasses, which are set to sell exclusively at the EJAF White & Tiara Ball auction in June 2012. The charity looks forward to adding to the over £40 million it has already contributed toward the fight against AIDS. HIT FROM: HYPEBEAST...
Vegetarians and vegans have coveted Stella McCartney’s shoes and purses for years, and it’s not just because of her beautiful designs. McCartney doesn’t use a drop of animal skin in her products. That includes fur and leather. Now, just in time for New York fashion week, the designer is speaking out and telling the public why animal lovers should avoid wearing all skins. McCartney says in the video: If you’re like me, you’ve sworn off fur because you know about the gruesome ways animals suffer and die for fur fashions. And what about leather? That’s something people don’t think about as...
