Shopping for jeans, that notoriously difficult task that we all try to avoid, doesn’t have to cause a case of the blues. Just look to denim line Goodsociety for proof positive. Whereas other labels are overtly trend-centric, Goodsociety sticks to classic cuts—slim, straight, bootcut, and skinny—and flattering dark washes that are easy to dress up or down. You’ll find nary a whiskered finish or gaudy embellishment on their organic cotton pieces; they’re styles that you’ll keep for years on end.

In addition to a tasteful denim selection, Goodsociety warms customers with a company vision that’s about giving back. Working with about 1,000 independent farmers in India, they’ve built a partnership based on pesticide and fertiliser free production, with a quarter of their profits going toward those in need. So, even when you’ve worn out your favorite pair of Goodsociety skinnies, the impact of your purchase will live on. Now isn’t that heartening?

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