SWEETGREEN (www.sweetgreen.com), known for its network of sustainable eateries throughout the northeast, has announced the lineup for its annual Sweetlife Festival, featuring The Strokes as headliner, plus Girl Talk, Lupe Fiasco, Crystal Castles, Cold War Kids, Ra Ra Riot, Theophilus London,Walk the Moon, US Royalty and Modern Man. The festival is scheduled for Sunday, May 1st at Merriweather Post Pavilion in Columbia, MD from 1pm to 11pm. Visit www.Sweetlifefestival.com now for tickets!

SWEETLIFE FESTIVAL is an annual celebration of music, wholesome food, and thoughtful living, hosted by sweetgreen and located directly between Washington DC and Baltimore where fans of music and sustainability can experience the forefront of both cultural movements in one interactive environment. As an extension of the brand’s commitment to sourcing seasonal, local food for each of its locations in Washington and Philadelphia and promoting healthy, sustainable living, sweetgreen is partnering with the Jamie Oliver Food Foundation, which was established to fight obesity and promote better dietary health through food education and cooking skills. A portion of the festival’s proceeds will be donated to the celebrity chefʼs foundation.

“This festival is bringing us one step closer to realizing our vision for the ‘sweetlife’,” said Jonathan Neman, co-founder of sweetgreen with Nathaniel Ru and Nicolas Jammet. “We’re excited to bring an event like this to Washington DC, and to bring together two of the most important aspects of the sweetlife: sustainable food and live music. This year’s Sweetlife Festival is a huge leap from last year—from the days DJing block parties in the parking lot of our Dupont Circle sweetgreen location to now being at one of the most legendary venues in the country, not to mention with one of our favorite bands of all time.”

In addition to presenting a day of renowned musical talent, sweetgreen will also work with multiple partners to curate experiences throughout the festival grounds that extend sweetgreen’s hip and eco-conscious ethos from the table to all facets of the Sweetlife. Sweetlife Festival will feature a host of exciting programs for the entire family, including:

• Food. Natural, organic and local concessions will be provided by sweetgreen, Applegate Farms, Honest Tea, Stonyfield Farm and Keany Produce.
• Social. The Sweetlife Festival will push the boundaries of what is possible when you combine interactive digital + social platforms with a large crowd of fans, by joining with partners – such as Hipstamatic and Fast Society- to create innovative activations at the festival.
• Energy. Through a human-energy activation provided by OPOWER, the Sweetlife Festival will calculate its carbon footprint and offset it to create a carbon neutral event.