BE@RBRICK has gone ECO! Yup! Thats right! If you don’t already know, Be@rbrick is a collectible toy designed and produced by MediCom Toy Incorporated. The name comes from the fact that the figure is a cartoon-style representation of a bear, and that it is a variation of MediCom’s Kubrick design.

With that said Be@rbricks are produced in limited numbers, and are never re-released (aka collector’s items) which means they co$t mucho paper. The most fun part of purchasing one (not that I would know!) is that they are most often sold individually in “blind box” assortments – where the only way to know which particular figure is inside a particular box is to purchase and open the box. FUN!

Now to the GREEN part…Japanese online magazine OPENERS joined forces with Japanese charity organization MORE TREES to create a new 400% wooden Bearbrick – the “Eco Value Wood Bearbrick.”

*Made out of recycled sand wood with all proceeds going to the “MORE TREES” organization.