They claim the new design bags – which took almost two years to develop – use 65 percent less paper than boxes.

The distinctive packaging, dubbed Clever Little Bag, is made of sustainable cotton from Africa and recycled polyester. It’s due to be used from next year.

Bosses at Puma claim the move will reduce the amount of paper used by the firm by a massive 8,500 tonnes each year and save 20 million megajoules of electricity.

However, it’s not thought the new packaging will be anywhere near as good for storing random things in the bottom of you cupboards

A spokesperson for Puma said: “By introducing its cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Behar, PUMA will set new standards within the Sportlifestyle retail industry.” 

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