Idly browsing among some of the internet’s best shopping sites the other day in search for a pair of winter boots, I came across a very cool addition to SHOP BOP’S website. SHOP BOP has created an “EARTH FRIENDLY PAGE” just so that you can make shopping choices based on whats green and whats not. They give you the option to make environmentally conscious decisions while purchasing your favorite products. This is what it is all about! I’ll say it again and again, you don’t have to give up your style to start caring about the environment and making conscious choices. I’m sure there are a lot of your favorite brands out there that have recently begun to implement environmental initiatives or pages such as SHOP BOPs. I’ll do my best to stay keeping you informed.