Last Fall NIKE SPORTSWEAR successfully introduced its pinnacle apparel collection, NSW. Sold in selected boutiques worldwide, NSW introduces a strong multi gender range that represents the best of what Nike Sportswear is about. For Nike Sportswear, the NSW collection is charged each season with breaking new ground, offering the paramount of design innovation remixed for daily life. The Spring/Summer 09 NSW collection offers a seasonal assortment that draws inspiration from ACG themes of Terra and Aqua (Land and Sea) while building a wide assortment for both men and women drawn directly from the Nike Sportswear Icons.

Terra and Aqua, the Source of the Season. For Spring and Summer the NSW collection drew inspiration from Nike ACG (All Conditions Gear) which saw product innovation focused on lightweight and durable protection. Yet in true Sportswear fashion, the NSW collection also revisited the passion behind the performance that lives in the outdoor ethos of ACG’s roots. Dedicated to the original design principles while introducing innovation means the NSW collection features apparel that strives for sustainability from the perspectives of materials selected, manufacturing, and physical design.

Nike is definitely taking the idea of sportswear to another level as it continually shocks and surprises us with endless innovations all while taking into consideration the environment.

M/W NSW Standard Tee Take Dri-Fit to the Outdoors. 60 % polyester, 40% cotton, 100% sustainable. Blending organic cotton with recycled polyester while still maintaining all it’s Dri-Fit capabilities prove that sustainability is a performance advantage for Nike Sportswear. An eco-ink screen-printing process perfected to give the graphic stories color pop without the use of harmful solvents. Amplifying the ACG inspired theme of Terra and Aqua – land and sea – the letters NSW emblazoned on the front showcase the three Terra hues. Drawing inspiration from the elemental constant of sunrise and sunset, The Neo Turquoise mimics clear blue sky, Rave Pink and Anthracite represent the shadows that are cast when light meets land, while Electrolime is dedicated to the flora and fauna hues that create the color of land. With gender specific fit incorporated in the design makes this Standard Tee and instant icon for both men and women.