Entertainment
May 13 2009

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JOHN LEGEND Gives the GREEN LIGHT | ECO-FRIENDLY Summer Tour

Ok people! JOHN LEGEND will embark on a major U.S. tour this summer in support of his latest album, “EVOLVER.” The trek, which will hit over 50 cities, begins June 27th in Muskegon, Mi., and caps off in Berkely, Calif., on Labor Day. And yes, India Arie is scheduled to open select shows.

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Backed by his 11-piece band, Legend will make stops at the Essence Festival in New Orleans, the Greek Theater in Los Angeles, Chastain Park Amphitheatre in Atlanta, Mann Music Center in Philadelphia and Merriweather Post Pavilion in Columbia, MD.

The best part of all…John will team up with non-profit environmental organization REVERB to go “green” on the tour. PRESS PLAY and read on…

 Their efforts will include coordination with venues and local caterers to ensure and facilitate the use of green products and practices, along with neutralizing CO2 emissions from venue energy use, hotels, flights and touring vehicles. The tour’s “carbon footprint” was calculated by REVERB and neutralized by financially supporting the construction of new renewable energy projects such as wind farms. In addition, eco-friendly merchandise will be available for fans and a John Legend on-line ride-sharing service will encourage and assist carpooling to shows. Holla!!!

***A John Legend “greening” website will include tips and calls to action for fans with prize incentives.

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Some background on John’s past Green efforts: In January, he performed at the Green Inaugural Ball, a celebration of the Obama administration’s pledge to build a sustainable energy economy that was executive-produced by Live Earth founder Kevin Wall. His 2-year-old Show Me Campaign is dedicated to improving life for the residents of poverty-stricken Mbola, Tanzania, with clean water and higher-yielding agriculture. And last year Legend teamed with professor Jeffrey Sachs of Columbia University’s Earth Institute for a speaking tour to promote sustainable development in Mbola and other impoverished areas.

Besides being named No. 1 on the Billboard Green 10, Legend is earning other accolades in response to his efforts: Last June, he received the CARE Humanitarian Award for Global Change in Washington, D.C.

(“EVOLVER” has sold 597,000 copies in the United States, according to Nielsen Soundscan.)

KiD GReeN will be documenting the tour in three cities giving you the behind the scenes footage (in addition to an interview with the LEGEND himself) of what really goes down when it comes to environmental-friendly concerts. Stay tuned for the dates.

Hit From: Billboard.com

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