Green Jar » GREEN JAR http://greenjar.net Open The Jar Fri, 05 Apr 2024 12:37:54 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.41 EARTH HOUR: LIGHTS OUT THIS SATURDAY http://greenjar.net/2012/03/earth-hour-lights-out-this-saturday/ http://greenjar.net/2012/03/earth-hour-lights-out-this-saturday/#comments Tue, 27 Mar 2012 18:51:27 +0000 http://greenjar.net/?p=4032 The Empire State Building, the Eiffel Tower, Beijing’s Forbidden City, and hundreds of other world landmarks will be abruptly blacked out Saturday night. But the 60-minute power outages—scheduled for 8:30 to 9:30 p.m., local time—won’t be the results of a terrorist plot, natural disaster, or massive solar flare. They’re all part of Earth Hour 2011. (See before-and-after Earth Hour pictures from past years.) The organizers behind the 6th annual Earth Hour urge people to turn off lights and other nonessential appliances in a symbolic show of support for action against climate change and for energy conservation in general. In 2010, 128 countries and territories took part in Earth Hour. Eighty-nine national capitals participated, as did nine of the world’s ten biggest cities, thousands of other communities, countless businesses, and hundreds of millions of individuals, according to WWF, the international conservation nonprofit, which organizes Earth Hour. We only have one planet.  You can help protect it. Participate in the world’s largest single campaign for the planet: Earth Hour. It starts by turning off your lights for an hour at 8:30 pm on March 31, 2012 in a collective display of commitment to a better future for the planet.  Think what can be achieved when we...

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]]> The Empire State Building, the Eiffel Tower, Beijing’s Forbidden City, and hundreds of other world landmarks will be abruptly blacked out Saturday night.

But the 60-minute power outages—scheduled for 8:30 to 9:30 p.m., local time—won’t be the results of a terrorist plot, natural disaster, or massive solar flare. They’re all part of Earth Hour 2011.

(See before-and-after Earth Hour pictures from past years.)

The organizers behind the 6th annual Earth Hour urge people to turn off lights and other nonessential appliances in a symbolic show of support for action against climate change and for energy conservation in general.

In 2010, 128 countries and territories took part in Earth Hour. Eighty-nine national capitals participated, as did nine of the world’s ten biggest cities, thousands of other communities, countless businesses, and hundreds of millions of individuals, according to WWF, the international conservation nonprofit, which organizes Earth Hour.

We only have one planet.  You can help protect it. Participate in the world’s largest single campaign for the planet: Earth Hour. It starts by turning off your lights for an hour at 8:30 pm on March 31, 2012 in a collective display of commitment to a better future for the planet.  Think what can be achieved when we all come together for a common cause.

 

Visit their site HERE to found out more ways to get involved

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]]> http://greenjar.net/2012/03/earth-hour-lights-out-this-saturday/feed/ 1 BOXED WATER, WHAT ALL THE COOL KIDS ARE DRINKING http://greenjar.net/2012/03/boxed-water-what-all-the-cool-kids-are-drinking/ http://greenjar.net/2012/03/boxed-water-what-all-the-cool-kids-are-drinking/#comments Tue, 27 Mar 2012 18:43:47 +0000 http://greenjar.net/?p=4029 By now anyone on this planet should know that bottled water isn’t a Mother Nature friendly way to cart around and consume your daily H2O. About 30 to 40 billion plastic water bottles are discarded each year, of which 90 percent end up in landfills rather than recycling bins. Let’s not even consider all the fossil fuels wasted in producing the bottles and trucking them around the world. The solution for a group of entrepreneurs out of Michigan? box up the water. Their motivation: It started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit—we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful. Their argument for why boxed is better? 76 percent of the box is made from a renewable resource—trees—”making it one of the most sustainable beverage packages available. Those trees come from certified, well-managed forests. The boxes are shipped flat, which is significantly more efficient than shipping empty plastic or glass bottles. The boxes are recyclable—where facilities exist. The...

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]]> By now anyone on this planet should know that bottled water isn’t a Mother Nature friendly way to cart around and consume your daily H2O. About 30 to 40 billion plastic water bottles are discarded each year, of which 90 percent end up in landfills rather than recycling bins.

Let’s not even consider all the fossil fuels wasted in producing the bottles and trucking them around the world.

The solution for a group of entrepreneurs out of Michigan? box up the water. Their motivation:

It started with the simple idea of creating a new bottled water brand that is kinder to the environment and gives back a bit—we found that it shouldn’t be bottled at all, but instead, boxed. So we looked to the past for inspiration in the century old beverage container and decided to keep things simple, sustainable, and beautiful.

Their argument for why boxed is better?

76 percent of the box is made from a renewable resource—trees—”making it one of the most sustainable beverage packages available.
Those trees come from certified, well-managed forests.
The boxes are shipped flat, which is significantly more efficient than shipping empty plastic or glass bottles.
The boxes are recyclable—where facilities exist.
The company plans on donating 10 percent of its profit to organizations working to improve access to clean water, and promote reforestation.

And it seems to be catching on. There isn’t a day that goes by where the words “boxed water” don’t appear on my twitter timeline, or pop up on my instagram feed. There’s much to be said for the concept, the simplicity of the packaging and the overall aesthetic. One thing’s for sure: Boxed water is definitely better-looking than the competition. And isn’t that what matters anyways?

There’s a list of Boxed Water Is Better outlets on the company’s Web site, www.boxedwaterisbetter.com .

Follow them on twitter @helloboxedwater

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]]> http://greenjar.net/2012/03/boxed-water-what-all-the-cool-kids-are-drinking/feed/ 0 RACHEL ROY’S CHARITABLE CLUTCH: 100% OF PROCEEDS TO ORPHANAID AFRICA http://greenjar.net/2012/03/rachel-roys-charitable-clutch-will-donate-100-proceeds-to-orphanaid-africa/ http://greenjar.net/2012/03/rachel-roys-charitable-clutch-will-donate-100-proceeds-to-orphanaid-africa/#comments Tue, 27 Mar 2012 18:31:13 +0000 http://greenjar.net/?p=4025 Designer Rachel Roy truly believes that giving is better then receiving. Roy is gifting the children of Ghana education through OrphanAid Africa, a nonprofit organization supporting orphans and vulnerable children through education, care reform and developmental programs. Roy’s limited-edition Ghana clutch ($49), part of her on-going “Kindness is Always Fashionable” campaign, will donate 100 percent of proceeds to OrphanAid Africa. The clutch is currently sold out on her website but is available through retail partners! Get it before it’s gone!

The post RACHEL ROY’S CHARITABLE CLUTCH: 100% OF PROCEEDS TO ORPHANAID AFRICA appeared first on Green Jar.

]]> Designer Rachel Roy truly believes that giving is better then receiving. Roy is gifting the children of Ghana education through OrphanAid Africa, a nonprofit organization supporting orphans and vulnerable children through education, care reform and developmental programs. Roy’s limited-edition Ghana clutch ($49), part of her on-going “Kindness is Always Fashionable” campaign, will donate 100 percent of proceeds to OrphanAid Africa. The clutch is currently sold out on her website but is available through retail partners! Get it before it’s gone!

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]]> http://greenjar.net/2012/03/rachel-roys-charitable-clutch-will-donate-100-proceeds-to-orphanaid-africa/feed/ 0 GIANT STATUTE IN SOUTH AFRICA MADE FROM 4,200 COCA-COLA CRATES http://greenjar.net/2012/02/giant-statute-in-south-africa-made-from-4200-coca-cola-crates/ http://greenjar.net/2012/02/giant-statute-in-south-africa-made-from-4200-coca-cola-crates/#comments Tue, 07 Feb 2012 17:57:49 +0000 http://greenjar.net/?p=4013 Named Elliot, the giant lives at Cape Town’s V&A Waterfront. Coca-Cola has commissioned several crate man throughout South Africa, but Elliot, who is nearly 60 feet tall and weighs a whopping 27 tons, carries a special message. Made out of 4200 plastic Coke crates, the recycled structure sports signs preaching the importance of recycling to passersby who stop for a closer look. This is just one of the firms important recycling projects in South Africa. PETCO is a plastic recycling program initiated by Coca-Cola, which also supports Collect-a-Can — a project that rewards people who recycle aluminum cans. During the World Cup, the firm gave away 20,000 tickets in order to encourage visitors to recycle their plastic bottles. We think Elliot and the initiative are both great, and Coca-Cola is among one of the consumer giants that appears to genuinely support more sustainable packaging, but we feel it’s necessary to point out that Coca-Cola is also responsible for generating the waste in the first place! Read more: Giant Statue Made From 4,200 Coca-Cola Crates Preaches Recycling in Cape Town, South Africa | Inhabitat – Green Design Will Save the World  

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]]> Named Elliot, the giant lives at Cape Town’s V&A Waterfront. Coca-Cola has commissioned several crate man throughout South Africa, but Elliot, who is nearly 60 feet tall and weighs a whopping 27 tons, carries a special message. Made out of 4200 plastic Coke crates, the recycled structure sports signs preaching the importance of recycling to passersby who stop for a closer look. This is just one of the firms important recycling projects in South Africa.

PETCO is a plastic recycling program initiated by Coca-Cola, which also supports Collect-a-Can — a project that rewards people who recycle aluminum cans. During the World Cup, the firm gave away 20,000 tickets in order to encourage visitors to recycle their plastic bottles. We think Elliot and the initiative are both great, and Coca-Cola is among one of the consumer giants that appears to genuinely support more sustainable packaging, but we feel it’s necessary to point out that Coca-Cola is also responsible for generating the waste in the first place!

Read more: Giant Statue Made From 4,200 Coca-Cola Crates Preaches Recycling in Cape Town, South Africa | Inhabitat – Green Design Will Save the World

 

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]]> http://greenjar.net/2012/02/giant-statute-in-south-africa-made-from-4200-coca-cola-crates/feed/ 0 ECO BRAND ADIDAS SLVR SPRING/SUMMER VIDEO http://greenjar.net/2012/02/eco-brand-adidas-slvr-springsummer-video/ http://greenjar.net/2012/02/eco-brand-adidas-slvr-springsummer-video/#comments Tue, 07 Feb 2012 17:52:26 +0000 http://greenjar.net/?p=4009 Adidas has released a video offering a sneak peek at its fashionable and sustainable SLVR Spring/Summer 2012 line with a bit of fencing action. The new adidas SLVR Spring/Summer 2012 campaign, shot by Willy Vanderperre, takes inspiration from the sport of fencing. The precision and elegance of fencing is fused with pop colors for a fresh and vivid visual language. The accuracy of the combat sport, the strict line of the uniform, are suggested through rigid compositions. Images focus on sophisticated, white tailored silhouettes which echo the fencing uniform juxtaposed with bold pop shades of yellow, red and blue. It is this fusion of tailoring and sportswear which are at the core of SLVR. The video extends this idea whilst introducing the dynamic moves of a fencer set to a beat which is reminiscent of the sport’s rhythm. adidas SLVR Spring/Summer 2012 Collection Mood Video from Highsnobiety on Vimeo. HIT FROM: HIGHSNOBIETY

The post ECO BRAND ADIDAS SLVR SPRING/SUMMER VIDEO appeared first on Green Jar.

]]> Adidas has released a video offering a sneak peek at its fashionable and sustainable SLVR Spring/Summer 2012 line with a bit of fencing action.

The new adidas SLVR Spring/Summer 2012 campaign, shot by Willy Vanderperre, takes inspiration from the sport of fencing. The precision and elegance of fencing is fused with pop colors for a fresh and vivid visual language.

The accuracy of the combat sport, the strict line of the uniform, are suggested through rigid compositions. Images focus on sophisticated, white tailored silhouettes which echo the fencing uniform juxtaposed with bold pop shades of yellow, red and blue. It is this fusion of tailoring and sportswear which are at the core of SLVR.

The video extends this idea whilst introducing the dynamic moves of a fencer set to a beat which is reminiscent of the sport’s rhythm.

adidas SLVR Spring/Summer 2012 Collection Mood Video from Highsnobiety on Vimeo.

HIT FROM: HIGHSNOBIETY

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]]> http://greenjar.net/2012/02/eco-brand-adidas-slvr-springsummer-video/feed/ 0 THE ELTON JOHN AIDS FOUNDATION X SUPER SUNGLASSES http://greenjar.net/2012/02/the-elton-john-aids-foundation-x-super-sunglasses/ http://greenjar.net/2012/02/the-elton-john-aids-foundation-x-super-sunglasses/#comments Tue, 07 Feb 2012 17:47:03 +0000 http://greenjar.net/?p=4006 Italian eyewear purveyor SUPER recently worked with the Elton John AIDS Foundation on this limited run of sunglasses. Zeiss lenses are featured on this pair alongside a layer of Italian white leather covering the frame matched with matte silver arms. Signature markings adorn the sunglasses, which are set to sell exclusively at the EJAF White & Tiara Ball auction in June 2012. The charity looks forward to adding to the over £40 million it has already contributed toward the fight against AIDS. HIT FROM: HYPEBEAST

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]]> Italian eyewear purveyor SUPER recently worked with the Elton John AIDS Foundation on this limited run of sunglasses. Zeiss lenses are featured on this pair alongside a layer of Italian white leather covering the frame matched with matte silver arms. Signature markings adorn the sunglasses, which are set to sell exclusively at the EJAF White & Tiara Ball auction in June 2012. The charity looks forward to adding to the over £40 million it has already contributed toward the fight against AIDS.

HIT FROM: HYPEBEAST

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]]> http://greenjar.net/2012/02/the-elton-john-aids-foundation-x-super-sunglasses/feed/ 0 PETA PSA: STELLA MCCARTNEY SPEAKS OUT AGAINST LEATHER http://greenjar.net/2012/02/peta-psa-stella-mccartney-speaks-out-against-leather/ http://greenjar.net/2012/02/peta-psa-stella-mccartney-speaks-out-against-leather/#comments Mon, 06 Feb 2012 18:01:06 +0000 http://greenjar.net/?p=4018 Vegetarians and vegans have coveted Stella McCartney’s shoes and purses for years, and it’s not just because of her beautiful designs. McCartney doesn’t use a drop of animal skin in her products. That includes fur and leather. Now, just in time for New York fashion week, the designer is speaking out and telling the public why animal lovers should avoid wearing all skins. McCartney says in the video: If you’re like me, you’ve sworn off fur because you know about the gruesome ways animals suffer and die for fur fashions. And what about leather? That’s something people don’t think about as much. Anyone who cares about animals or the environment should become informed consumers on this issue. The daughter of the vegetarian Beatle is asking the public to take the pledge to go leather free. You can sign up on PETA’s page and opt to go faux. McCartney says: Please join me in exploring the huge variety of fashionable shoes, belts, purses and wallets that aren’t the products of a cow’s violent death. Watch Below:   HIT FROM: ECORAZZI

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]]> Vegetarians and vegans have coveted Stella McCartney’s shoes and purses for years, and it’s not just because of her beautiful designs. McCartney doesn’t use a drop of animal skin in her products. That includes fur and leather. Now, just in time for New York fashion week, the designer is speaking out and telling the public why animal lovers should avoid wearing all skins.

McCartney says in the video:

If you’re like me, you’ve sworn off fur because you know about the gruesome ways animals suffer and die for fur fashions. And what about leather? That’s something people don’t think about as much. Anyone who cares about animals or the environment should become informed consumers on this issue.

The daughter of the vegetarian Beatle is asking the public to take the pledge to go leather free. You can sign up on PETA’s page and opt to go faux.

McCartney says:

Please join me in exploring the huge variety of fashionable shoes, belts, purses and wallets that aren’t the products of a cow’s violent death.

Watch Below:

 

HIT FROM: ECORAZZI

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]]> http://greenjar.net/2012/02/peta-psa-stella-mccartney-speaks-out-against-leather/feed/ 0 ECO SPORTS NEWS: YES, THE 2012 SUPERBOWL IS GOING GREEN! http://greenjar.net/2012/01/eco-sports-news-yes-the-2012-superbowl-is-going-green/ http://greenjar.net/2012/01/eco-sports-news-yes-the-2012-superbowl-is-going-green/#comments Tue, 24 Jan 2012 18:59:18 +0000 http://greenjar.net/?p=3997 It’s that time a year again. The Super Bowl is almost upon us, which means it’s time to pick your favorite team (it’s Giants vs. Patriots), whip up some healthy snacks and watch the year’s most innovative commercials. This year, Super Bowl XLVI (or 46, if you don’t do Roman numerals) is being hosted in Indianapolis, and the city, along with the NFL, is doing its part to make this the greenest Super Bowl ever. Here’s how: 1. Playing in an Environmentally-Friendly Stadium Indianapolis has done a lot to make Lucas Oil Stadium, home of the Colts, a green place to play. The building has a retractable roof, a CPI lighting system to utilize natural light, and “Big Ass” fans designed to move air with minimal energy consumption. Along with the Indiana Convention Center, the stadium recycles tens of tons of aluminum, plastic, glass and cardboard each year, and implemented recycling programs in other sports venues in the city. The stadium also purchases supplies in bulk, and its parking lots are swept, not sprayed, to conserve water. 2. Offering Green Options to Fans The Indianapolis Super Bowl Host Committee has also participated in greening the Bowl. As part of the...

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]]> It’s that time a year again. The Super Bowl is almost upon us, which means it’s time to pick your favorite team (it’s Giants vs. Patriots), whip up some healthy snacks and watch the year’s most innovative commercials.

This year, Super Bowl XLVI (or 46, if you don’t do Roman numerals) is being hosted in Indianapolis, and the city, along with the NFL, is doing its part to make this the greenest Super Bowl ever. Here’s how:

1. Playing in an Environmentally-Friendly Stadium

Indianapolis has done a lot to make Lucas Oil Stadium, home of the Colts, a green place to play. The building has a retractable roof, a CPI lighting system to utilize natural light, and “Big Ass” fans designed to move air with minimal energy consumption. Along with the Indiana Convention Center, the stadium recycles tens of tons of aluminum, plastic, glass and cardboard each year, and implemented recycling programs in other sports venues in the city. The stadium also purchases supplies in bulk, and its parking lots are swept, not sprayed, to conserve water.

2. Offering Green Options to Fans

The Indianapolis Super Bowl Host Committee has also participated in greening the Bowl. As part of the organization’s “1st and Green” plan, the city implemented “Project Plug-IN” along Georgia Street, the heart of Super Bowl Village. This project helped fund two charging stations for electric cars, which should be operational in early February. Hopefully this means that eco-friendly fans with electric cars can drive to the game and not have to worry about where to recharge their batteries.

3. Composting

Another “1st and Green” project in the works: a composting pilot program, set to take place during Super Bowl week. According to the website, “The JW Marriott hotel, which will house the Media Center for the 2012 Super Bowl, is partnering with GreenCycle, Republic Waste Services, the Indiana Department of Environmental Management, the Indiana Recycling Coalition, and the 2012 Indianapolis Super Bowl Host Committee to participate in a composting pilot project during the week of the Super Bowl. Food waste scraps from the JW Marriott kitchens will be collected in compostable bags and conveyed to the GreenCycle facility, where they will be mixed with wood chips and converted into nutritious compost instead of being sent to the landfill.”

4. Utilizing Renewable Energy

For the past 18 years, the NFL has been working to green the sport, and this year, it’s more eco-friendly than ever. The NFL and Super Bowl Host Committee have greened the power at the six major Super Bowl facilities. Their press release explains it all by saying “everything from the computers in the Motorola Super Bowl XLVI Media Center to the lights that shine down on the teams as they compete during Super Bowl will be powered by green energy.”

Green Mountain Energy Company is supplying the power, which will be generated by windfarms in North Dakota; this will save more than 14,000 tons of greenhouse gas emissions normally associated with the Super Bowl and its festivities. According to NFL Environmental Program Director Jack Groh, “Green Mountain Energy Company has helped us reduce the overall environmental impact of Super Bowl activities. Together, we have been able to expand the way we address greenhouse gas emissions and leave a permanent benefit to the host community.”

5. Giving Back

Using renewable energy isn’t the only eco-friendly step the NFL has taken. Years ago, recycling bins were added to stadiums, and today, the league’s green efforts are much bigger. Leftover stadium food is donated to food banks (one Super Bowl generated more than 93,000 pounds of food). Supplies and equipment used in the big game are recovered and reused, a value Groh places at $250,000. And for the past seven years, the NFL has participated in urban forestry, planting 1,000 trees in each host city.

We can expect even more from next year’s Super Bowl. New Orleans will host the 2013 event, but the NFL made them work for the honor. For the first time ever, potential host cities had to submit an environmental plan with their bid. “The return on investment for us can be as much as 600 percent,” says Groh. That return doesn’t go to the NFL — it’s used to implement eco-friendly initiatives within the host community.

So, just why have green programs become so important to the NFL? ”We did it as part of our operations. Environmental principals are about greater efficiency and reduction of waste. How is that not a good business practice?” says Groh. And David Krichavsky, the NFL’s director of community affairs, adds, “We’re really doing this because we think it’s the right thing to do.”

The Super Bowl airs on Sunday, February 5, on NBC. Kickoff is as 6:30 EST.

HIT FROM: ECORAZZI.COM

 

 

 

 

 

 

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]]> http://greenjar.net/2012/01/eco-sports-news-yes-the-2012-superbowl-is-going-green/feed/ 0 CHRISTIAN LOUBOUTIN FORCES YOU TO DIG ECO WITH THE HAVANA TRASH MEN’S FLAT http://greenjar.net/2012/01/christian-louboutin-forces-you-to-dig-eco-with-the-havana-trash-mens-flat/ http://greenjar.net/2012/01/christian-louboutin-forces-you-to-dig-eco-with-the-havana-trash-mens-flat/#comments Tue, 24 Jan 2012 18:47:29 +0000 http://greenjar.net/?p=3993 Previously only available to women, the famed ‘trash’ collection is finally being offered on the men’s side in the brand’s 2012 spring/summer collection. At first, the Christian Louboutin Havana Trash Men’s Flat might look as though it were inspired by an abstract painting. The colors, strokes and patterns are so artistically rendered, it is only natural that would be the case. Nevertheless, this shoe is inspired by the eco movement. Staying true to its name, the pattern on the multicolor Havana Trash Flat is made up of repurposed bits of trash, including shoe boxes, envelopes, and postage, found in the French designer’s factory. According to Louboutin’s website, Female Loubi Lovers have fawned over numerous trash styles that have made appearances in collections for decades past. Gentlemen your time has come. Because of the materials used, each pair of Christian Louboutin Havana Trash Men’s Flat are exclusively unique. The oxfords are currently available at the CL website for $895 if you’re interested. Just be sure to act fast as they’re selling out quick. Thanks @wizardcud for the news tip!

The post CHRISTIAN LOUBOUTIN FORCES YOU TO DIG ECO WITH THE HAVANA TRASH MEN’S FLAT appeared first on Green Jar.

]]> Previously only available to women, the famed ‘trash’ collection is finally being offered on the men’s side in the brand’s 2012 spring/summer collection. At first, the Christian Louboutin Havana Trash Men’s Flat might look as though it were inspired by an abstract painting. The colors, strokes and patterns are so artistically rendered, it is only natural that would be the case. Nevertheless, this shoe is inspired by the eco movement.

Staying true to its name, the pattern on the multicolor Havana Trash Flat is made up of repurposed bits of trash, including shoe boxes, envelopes, and postage, found in the French designer’s factory. According to Louboutin’s website,

Female Loubi Lovers have fawned over numerous trash styles that have made appearances in collections for decades past. Gentlemen your time has come.

Because of the materials used, each pair of Christian Louboutin Havana Trash Men’s Flat are exclusively unique.

The oxfords are currently available at the CL website for $895 if you’re interested. Just be sure to act fast as they’re selling out quick.

Thanks @wizardcud for the news tip!

The post CHRISTIAN LOUBOUTIN FORCES YOU TO DIG ECO WITH THE HAVANA TRASH MEN’S FLAT appeared first on Green Jar.

]]> http://greenjar.net/2012/01/christian-louboutin-forces-you-to-dig-eco-with-the-havana-trash-mens-flat/feed/ 1 ADIDAS ECO LINE ‘SLVR’ LAUNCHES BERLIN STORE http://greenjar.net/2012/01/adidas-slvr-berlin-store-opening/ http://greenjar.net/2012/01/adidas-slvr-berlin-store-opening/#comments Tue, 24 Jan 2012 18:37:55 +0000 http://greenjar.net/?p=3988 Eco-fashion doesn’t necessarily mean hemp fabrics and recycled denim. Going green in the clothing industry can also stand for new creative solutions in the design and production process to reduce its complexity and waste. One brand that is at the forefront of eco-lifestyle is German label Adidas. The sports heavy weight launched an affordable and fashionable clothing label called SLVR in 2009, which is short for Adidas Silver Label. SLVR uses sustainable organic cotton, soybean fabric, coated natural canvas and boasts a unique approach in craftsmanship. Now with Mercedes-Benz Fashion Week in town it seems only appropriate that adidas has announced that they will be opening the doors at their first ever SLVR flagship store in Berlin. The 120 sqm store is located in Mitte, one of the most vibrant and trend setting areas of Berlin. With its simple, sleek and effortless design the store reflects the values of the brand and allows the collection to speak for itself. For those of you in the area, the SLVR Berlin Store officially opened January 18. adidas SLVR Mulackstraße 31/32 D-10119 Berlin Germany HIT FROM: Sneaker Freaker

The post ADIDAS ECO LINE ‘SLVR’ LAUNCHES BERLIN STORE appeared first on Green Jar.

]]> Eco-fashion doesn’t necessarily mean hemp fabrics and recycled denim. Going green in the clothing industry can also stand for new creative solutions in the design and production process to reduce its complexity and waste. One brand that is at the forefront of eco-lifestyle is German label Adidas. The sports heavy weight launched an affordable and fashionable clothing label called SLVR in 2009, which is short for Adidas Silver Label. SLVR uses sustainable organic cotton, soybean fabric, coated natural canvas and boasts a unique approach in craftsmanship.

Now with Mercedes-Benz Fashion Week in town it seems only appropriate that adidas has announced that they will be opening the doors at their first ever SLVR flagship store in Berlin. The 120 sqm store is located in Mitte, one of the most vibrant and trend setting areas of Berlin. With its simple, sleek and effortless design the store reflects the values of the brand and allows the collection to speak for itself. For those of you in the area, the SLVR Berlin Store officially opened January 18.

adidas SLVR
Mulackstraße 31/32
D-10119 Berlin
Germany

HIT FROM: Sneaker Freaker

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]]> http://greenjar.net/2012/01/adidas-slvr-berlin-store-opening/feed/ 0